Introduction

Imagine a noisy football stadium packed with fans. Someone throws a beachball high into the air and then it's slapped, hit and bounced from one fan to another – around and around, up, down – touching everyone. It's unstoppable.

Think of that beachball as your message or product – it bounces from one eager consumer to the next. Sometimes it's passed on intentionally (friend to friends) and sometimes it bounces into lives accidentally. It never stops.

Your one simple message keeps hitting the right spots, time after time. Your audience is engaged through 'Likes', tweets, shares, +1's, comments, posts, YouTube views and the blogosphere. Your message, product of offering has touched and influenced hundreds of thousands, if not millions of consumers in the digital arena.

That's what a Beachball does.